How to Build Trust in the age of Link Building SEO professionals

Editor's Choice Everyone who engaged in Internet business is knowledgeable in Search Engine Optimization (SEO) and the link building strategy, but still only few of them knows how to benefit fully from it. Why is it? It is because most online marketers, SEO professionals, bloggers, etc have already habituated themselves to the idea that a business will be very visible through links. Well, links is what everyone wants for it defines more traffic.
The internet is fast and constantly evolving so as online marketing, this we all know but usually we don’t discussed for reasons that everybody is scared to innovate on the current practice and do experimentations. Though in this article we will not discuss innovative methodologies, but we will define how your online marketing plans should swing its basic principles to greater heights which necessarily mean accumulating more power for your campaign to gain more profit.
Trust should be built not links
One of the most difficult things to learn is Trust. Sometimes a month is enough for it. With this guiding principle, you must understand that your search engine optimization campaign should always exist for investments that are long-standing instead of setting eyes only on the easiest way to get traffic and rank high. Doing things hastily will be most likely interpreted by search engines as blackhat and nobody even you likes that.

When building links we often choose to have easily get links. Like you were able to have 30 backlinks of high quality with the used of forum posting, blog commenting and the likes but the question is, would those give you trust from users and search engines?  To be considered as a good reference, you should make an effort to show real value for your site.

 Do not act like a desperado
When you think you already have worked hard and that your targeted keywords’ rankings are already doing good but still you find yourself stuck in the second page, you shall not worry much. Being able to rank already means your search term is already significant. The only reason why being in the first page is quite elusive for you is the trust. When this is happening, the search engine does not trust you that much yet so they have placed you behind, but as a reserve. Again, you should not worry about these. You don’t have to bombard anchor text links towards you site that would clearly look like spamming for search engines are already aware that your page is relevant to the keywords. What you need to do is prove that you are trustworthy before they will give you a much better position. In life, trust takes time to build so as with search engine.
When working on the link building strategy, once your site is being considered by the search as a contender for the targeted keyword it is best for you then to use own brand name. However, it is also best that your anchor texts be your keywords when good opportunity arises. This is best applicable in internal linking and guest blogging.
 Forget about “dofollow” and “nofollow”
Link attributes like the “nofollow” and “dofollow” are not necessary in building trust. The most important thing to do is to have your links built from reputable, quality and relevant sites. If you wish to be an authority on your certain field, then you must employ smart strategies on link building. The most effective way to have this is to be certain that the efforts exerted on link development would be seen more natural as that we commonly know about.
In doing this, you should be picky in identifying sites that you should link from. Pick those that will really show trust both in the public’s eyes and of the search engines. Concentrate on having the real value on your link, and lessen interests on ordinary off-page methodologies on SEO.

Here are some excellent ways to gain trust through the link building strategy:
 A. Guest Blogging

1. Identify authority websites pertaining to your industry and make a list. These shall have high keyword ranking, high PR, excellent web design and community.
2. Engage them! Inquire if you can do a guest posting for their site.
3. Show your expertise regarding the field by doing noteworthy contents to gain trusts of your readers.
4. Your posts shall end with a bold call to action.
5.  Boast your brand and include it in your author bio box’s external link.
6. Through blog comments, you can engaged the readers but just don’t way too far with backlinks in your responses.

Link Baiting

1. You have an option to post in popular or authority blogs, or your own blog.
2. Your content should be very informative. Entries should have more than 1,000 words at least and need not be controversial. What is important is for the content to be valued by whoever would read it.
3. Promote your posts through social media networks, and RSS feeds with high quality like Feedage , Q & A sites like Yahoo Answers, social bookmarking sites and other reputable forums.
4. Have experts read your posts. Send it to them if you’re confident enough and have their names mentioned to get attention. Having someone knowledgeable about the industry reading your posts will give you better chances of reaching a community.
5. If you think that your post is really credible, then contact .gov and .edu sites, and request them to have your posts with their resources.  You can make specific articles whose sole purpose is for it to get listed with these authority sites.

There are a lot of ways to build trusts but the best way of to gain it on the Internet is provide real value first. To further enhance your knowledge on Link Building and SEO, you may check out more of free lessons online.

Most Viewed

Editor's Choice